Jeffrey T. Frederick, Ph.D., is our our founder and President. He received his Masters (1979) and Ph.D. (1980) in social psychology from North Carolina State University. He has assisted attorneys since 1975 and is a nationally renowned speaker on topics related to jury selection and persuasion. In 2025, he received the Lifetime Achievement Award from the American Society of Trial Consultants for his contributions to the field of trial consulting. He has written numerous articles and blogs and is the author of three key books in the area: Mastering Voir Dire and Jury Selection: Gain an Edge in Questioning and Selecting Your Jury, 4th Edition (2018); Mastering Voir Dire and Jury Selection: Supplemental Juror Questionnaires (2018); and The Psychology of the American Jury (1987).